Gabriel Jones: I'm Inside: Tagging Architecture in Eastern European Cold War Propaganda Postcards
Hardcover
Publisher Price: $29.95
ISBN13: 9789083579573
Publisher: Set Margins' Publications
Published: Apr 21 2026
Pages: 140
Weight: 0.75
Height: 0.80 Width: 7.30 Depth: 5.60
Language: English
Superimposing contemporary graffiti tags onto Soviet architecture postcards, Jones' photomontages invoke a perpetual form of resistance to government superstructures
Through a mashup of mid-century state-sanctioned brutalist architecture and contemporary undercover graffiti tags, artist photographer Gabriel Jones remixes Soviet postcards of the 20th century into photomontages with an updated message. Top-down meets grassroots and sublime and subliminal clash in these kitschy collages: sometimes cynical, sometimes cheeky, sometimes profound. Each structure gains a slogan such as Honk if you don't exist; Make Orwell fiction again; Microsoft is a crazy thing to name your company; and Communist jokes are only funny if everyone gets them. Such decontextualization provides a humorous effect, but also brings a sort of recognizability to the new image on the postcard. This dynamic shows humanity's innate resilience to imposed superstructures--be it only in our minds or among our communities--which in turn lends itself to a mirror by which to view the superstructures imposed by contemporary politicians.
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