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Foreign Investment Promotion: Governance and Implementation in Central-Eastern European Regions
Paperback
ISBN13: 9783030136604
Publisher: Palgrave Macmillan
Published: Aug 14 2020
Pages: 250
Weight: 0.72
Height: 0.57 Width: 5.83 Depth: 8.27
Language: English
Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms. Taking a multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward investment attraction. With useful insights for policy-makers, the book combines theory with empirical evidence and provides valuable reading for those researching international business location, place marketing and regional development.
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