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Focus Group Methodology: Principle and Practice

Focus Group Methodology: Principle and Practice

Paperback

General Sociology

ISBN10: 1847879098
ISBN13: 9781847879097
Publisher: Sage Pubn
Published: Mar 28 2011
Pages: 224
Weight: 0.85
Height: 0.48 Width: 6.78 Depth: 9.46
Language: English
Focus Group Methodology is an introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews and analyzing data to presenting the findings.

Liamputtong presents clear, practical advice in simple terms which will be appropriate for undergraduate and postgraduate students who are undertaking research, making this an ideal starter text for anyone new to focus group research.

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General Sociology