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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Future of Audiences: A Foresight Analysis of Interfaces and Engagement

The Future of Audiences: A Foresight Analysis of Interfaces and Engagement

Ytre-Arne, Brita
Das, Ranjana

Hardcover

Business GeneralFilm StudiesGeneral Sociology

ISBN10: 3319756370
ISBN13: 9783319756370
Publisher: Palgrave MacMillan
Published: Apr 17 2018
Pages: 309
Weight: 1.51
Height: 1.06 Width: 5.83 Depth: 8.27
Language: English
This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, looking towards an increasingly datafied world and anticipating the ubiquity of the internet of things. The book uses knowledge emerging out of three foresight exercises, produced in co-operation with more than 50 stake-holding organisations and building on systematic reviews of audience research. It works through these exercises to arrive at a renewed agenda for audience studies within communication scholarship in the context of intrusive and connected interfaces and emerging communicative practices.

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