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The Fundamentals of Content Analytics: A Practical Guide for Marketing and Communications Professionals
Paperback
Business GeneralApplicationsProgramming
Publisher Price: $54.99
Publisher: Apress
Published: May 19 2026
Pages: 423
Weight: 1.40
Height: 0.92 Width: 6.14 Depth: 9.21
Language: English
- Align content analytics with business and mission goals. Ask effective research questions that guide data strategy. Gain practical methods for collecting, organizing, and analyzing content data and using it to make better business decisions. Collaborate effectively with data experts and communicate insights clearly. Apply ethical data practices and prepare for emerging trends in content analytics.
Who This Book is For
Marketing and communications professionals, content strategists and editorial managers, brand and campaign leads, nonprofit and higher education communicators, graduate students in marketing or communication
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