Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Frozen Phenomenon

The Frozen Phenomenon

Pallant, Chris
Rudloff, Maja
Haswell, Helen

Hardcover

Series: Animation: Key Films/Filmmakers

Film StudiesGeneral Gender Studies

PREORDER - Expected ship date February 4, 2027

ISBN13: 9798765118689
Publisher: Bloomsbury Academic
Published: Feb 4 2027
Pages: 304
Weight: 1.00
Height: 1.00 Width: 6.00 Depth: 9.00
Language: English

The Frozen Phenomenon presents a broad-ranging, comprehensive introduction to Disney's 2013 film Frozen and reconsiders this film's enormous influence on mainstream animation and contemporary popular culture.

The record-breaking release of Frozen in 2013 marked a shift in the American animation industry and the Walt Disney Company as a whole. The film has been elevated as a catalyst for the third golden age for Walt Disney Animation Studios, restoring the company's brand identity and ushering it into a new phase. It has also been praised for its pedagogical promise of change and reform of the Disney princess franchise, marking the start of an era characterised by strong, independent female leads that evolve around richer, more complex stories (Harris, 2016). From a business perspective, Frozen has set new standards for branding and merchandising of the film's universe, music and popular characters. Following the 10th anniversary of the film's premiere, Frozen remains one of the most loved, recognisable, and marketed Disney films to date.

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