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Strategie Marketing Des Societes de Telecommunication
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ISBN10: 6203456012
ISBN13: 9786203456011
Publisher: Ed Universitaires Europeennes
Published: Apr 25 2023
Pages: 56
Weight: 0.21
Height: 0.13 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786203456011
Publisher: Ed Universitaires Europeennes
Published: Apr 25 2023
Pages: 56
Weight: 0.21
Height: 0.13 Width: 6.00 Depth: 9.00
Language: French
Nous nous sommes penchés sur la question de l'utilisation des techniques du Marketing par les maisons de télécommunication à Butembo. Notre préoccupation a consisté à savoir si l'utilisation de ces techniques produit un impact positif en termes de consommation des produits et services de ces entreprises. Après investigation, nous avons trouvé que plus une maison de télécommunication s'appuie sur ces techniques du Marketing, plus ses produits et services seront consommés. Nous sommes partis d'un contraste selon lequel le réseau Airtel est celui qui connait le plus des perturbations. A l'inverse, il est celui qui est plus utilisé. Ses abonnés révèlent être accrochés à leur réseau suite aux bonus et autres avantages dont ils jouissent dans le cadre du Marketing auquel recourt cette Société de Télécommunication.
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