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La science de la réclame
Paperback
AccountingMarketingGeneral World History
ISBN13: 9781175576972
Publisher: Nabu Press
Published: Aug 17 2011
Pages: 116
Weight: 0.38
Height: 0.24 Width: 6.14 Depth: 9.21
Language: French
La science de la réclame explore les principes fondamentaux de la publicité et de la promotion. W. A. Grenier offre une analyse détaillée des techniques de vente, des stratégies de marketing et des méthodes pour attirer et fidéliser les clients. Ce guide classique est une ressource précieuse pour les professionnels du marketing et de la vente, ainsi que pour quiconque s'intéresse à la psychologie de la persuasion commerciale. Redécouvrez les bases intemporelles de la publicité à travers cet ouvrage instructif.
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