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Politique et communication: Organiser, promouvoir, évaluer
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ISBN10: 2414033568
ISBN13: 9782414033560
Publisher: Edilivre
Published: Feb 22 2017
Pages: 152
Weight: 0.36
Height: 0.35 Width: 5.25 Depth: 8.00
Language: French
ISBN13: 9782414033560
Publisher: Edilivre
Published: Feb 22 2017
Pages: 152
Weight: 0.36
Height: 0.35 Width: 5.25 Depth: 8.00
Language: French
Politique et communication font-elles bon ménage ? Dans ce dédale médiatique et institutionnel, les professionnels doivent démêler les innombrables fils ténus qui leur permettront de garder le cap, donner du sens à l'action et conforter une stratégie gagnante. L'ouvrage recense nombre de problématiques rencontrées ou à venir dans cette aventure . Du marketing viral à la mise en oeuvre des différentes étapes de développement économique local, des pratiques de terrain à l'analyse des sondages, des syndromes lobbyistes à la démocratie numérique, l'auteur décrypte les signaux indispensables à l'établissement d'un plan de travail opérationnel au services des politiques publiques et de leurs dirigeants-acteurs, des territoires et de leurs habitants.
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