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Marque-nation
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ISBN10: 6209805280
ISBN13: 9786209805288
Publisher: Editions Universitaires Europeennes
Published: Apr 21 2026
Pages: 228
Weight: 0.68
Height: 0.52 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786209805288
Publisher: Editions Universitaires Europeennes
Published: Apr 21 2026
Pages: 228
Weight: 0.68
Height: 0.52 Width: 6.00 Depth: 9.00
Language: French
Comment faire de la douane un levier de la marque-nation béninoise ?Cet ouvrage propose une réponse audacieuse: la douane légitime connectée. En s'appuyant sur les outils numériques - dématérialisation, data, plateformes intégrées -, l'auteur démontre comment une administration douanière transparente, efficace et orientée usager peut devenir un atout stratégique pour l'image et l'attractivité du Bénin.À travers des cas concrets, des modèles de gouvernance et une réflexion sur l'éthique, il montre que la technologie ne suffit pas: elle doit servir une vision politique et une confiance retrouvée. Ce livre s'adresse aux décideurs publics, aux agents des douanes, aux experts en transformation numérique et à tous ceux qui croient qu'une administration de qualité construit une nation.Une contribution originale au débat sur la modernisation de l'État en Afrique.
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