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Marketing d'influence dans le secteur de santé: Guide pratique pour les professionnels de santé
Paperback
Series: Dynamiques D'Entreprises
Publisher Price: $25.54
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ISBN10: 2336643774
ISBN13: 9782336643779
Publisher: Editions L'Harmattan
Published: Sep 7 2026
Pages: 206
Weight: 0.52
Height: 0.44 Width: 5.32 Depth: 8.47
Language: French
ISBN13: 9782336643779
Publisher: Editions L'Harmattan
Published: Sep 7 2026
Pages: 206
Weight: 0.52
Height: 0.44 Width: 5.32 Depth: 8.47
Language: French
À l'heure où les patients s'informent d'abord en ligne, le silence des professionnels de santé n'est plus neutre il abandonne le terrain informationnel à ceux qui n'ont aucune compétence pour l'occuper.
Cet ouvrage défend une thèse simple: ce qui sépare l'influence qui éclaire de celle qui égare ne tient ni à la taille de l'audience ni à la qualité de production, mais à la crédibilité, à sa vérifiabilité et à la rigueur avec laquelle elle est rendue visible.
Cet ouvrage défend une thèse simple: ce qui sépare l'influence qui éclaire de celle qui égare ne tient ni à la taille de l'audience ni à la qualité de production, mais à la crédibilité, à sa vérifiabilité et à la rigueur avec laquelle elle est rendue visible.
Adossé à la recherche en communication persuasive et en marketing, il traduit la théorie en méthode: construire un personal branding médical, maîtriser le cadre déontologique marocain et les référentiels internationaux, vulgariser sans trahir, installer la confiance, tenir une ligne éditoriale, défendre son e-réputation.
Cinq modèles originaux, des grilles, des scripts et des guides pas-à -pas en font un manuel opérationnel autant qu'un ouvrage de référence.
Médecins, pharmaciens, chirurgiens-dentistes, biologistes, directions de cliniques: ce livre rend au soignant la plume de sa réputation.
Cinq modèles originaux, des grilles, des scripts et des guides pas-à -pas en font un manuel opérationnel autant qu'un ouvrage de référence.
Médecins, pharmaciens, chirurgiens-dentistes, biologistes, directions de cliniques: ce livre rend au soignant la plume de sa réputation.
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