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Les représentations de "La Catalanité": Le Marketing politique du conseil général des Pyrénées-Orientales (1999-2014)
Paperback
Series: Sociolinguistique
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ISBN10: 2343157278
ISBN13: 9782343157276
Publisher: Editions L'Harmattan
Pages: 252
Weight: 0.78
Height: 0.53 Width: 6.02 Depth: 9.25
Language: French
ISBN13: 9782343157276
Publisher: Editions L'Harmattan
Pages: 252
Weight: 0.78
Height: 0.53 Width: 6.02 Depth: 9.25
Language: French
L'objet de cet ouvrage est la communication institutionnelle que le conseil départemental des Pyrénées-Orientales a mis en circulation à partir de 1999, et qui reste aujourd'hui encore en vigueur dans le département. Ayant bien saisi l'importance des enjeux d'une patrimonialisation favorisant la construction d'une identité territoriale, la communication marketing du conseil général des P.O. a opté pour le concept-clé de la Catalanité . La campagne promotionnelle a créé des supports médiatiques spécifiques, qui mettent en scène et affichent cette Catalanité offrant à la collectivité territoriale la garantie d'un label. Mais ce marketing politique s'inscrit dans l'espace diglossique franco-catalan contemporain. S'il a à coeur d'afficher une spécificité identitaire catalane pour promouvoir l'attractivité du territoire, il construit l'interdiscours dominant en s'appuyant sur des représentations sociolinguistiques qui l'inscrivent dans la dynamique conflictuelle diglossique.
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