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Une incursion dans les grandes surfaces alimentaires: Travail, emploi et ethos professionnel des managers de rayon en France
Paperback
Series: Dynamiques D'Entreprises
Publisher Price: $55.45
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ISBN10: 2336558157
ISBN13: 9782336558158
Publisher: Editions L'Harmattan
Published: May 7 2026
Pages: 466
Weight: 1.41
Height: 0.94 Width: 6.02 Depth: 9.25
Language: French
ISBN13: 9782336558158
Publisher: Editions L'Harmattan
Published: May 7 2026
Pages: 466
Weight: 1.41
Height: 0.94 Width: 6.02 Depth: 9.25
Language: French
Les grandes surfaces alimentaires subissent actuellement une conjoncture économique défavorable faillites, rachats d'enseignes historiques par des concurrents, licenciements abusifs, agriculteurs en colère, négociations commerciales tendues avec les industriels, sanctions de la répression des fraudes, alliances à double tranchant avec les géants de l'Internet, etc. Dans ce contexte, cet ouvrage de sociologie dévoile l'envers du décor des magasins en s'intéressant à une population méconnue les managers de rayon.
L'ouvrage est novateur à plus d'un titre. Dans sa thématique tout d'abord contrairement aux emblématiques caissières de supermarché, la population des rayons demeure peu visible et étudiée alors qu'elle est majoritaire dans la branche.
Dans sa méthodologie ensuite si l'approche habituelle procède par monographie, cette recherche s'appuie sur plus d'une centaine d'entretiens s'étalant sur plusieurs années partout sur le territoire national. L'approche comparative porte sur des couples d'opposés qui forment des segments professionnels magasins intégrés ou indépendants, zones urbaines ou rurales, supermarchés ou hypermarchés et rayons alimentaires ou non alimentaires.
Dans son approche théorique finalement la sociologie du travail décrit les conditions de travail et d'emploi et les interactions avec l'environnement (point de vue micro) quand la sociologie des professions expose un point de vue méso (les segments professionnels) et macro (l'histoire économique du secteur).
Dans sa méthodologie ensuite si l'approche habituelle procède par monographie, cette recherche s'appuie sur plus d'une centaine d'entretiens s'étalant sur plusieurs années partout sur le territoire national. L'approche comparative porte sur des couples d'opposés qui forment des segments professionnels magasins intégrés ou indépendants, zones urbaines ou rurales, supermarchés ou hypermarchés et rayons alimentaires ou non alimentaires.
Dans son approche théorique finalement la sociologie du travail décrit les conditions de travail et d'emploi et les interactions avec l'environnement (point de vue micro) quand la sociologie des professions expose un point de vue méso (les segments professionnels) et macro (l'histoire économique du secteur).
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