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Image de soi et discours électoraux: Analyse des stratégies de communication électorale des présidentiables de 2011 en RDC
Paperback
Series: Études Africaines
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ISBN10: 2343105596
ISBN13: 9782343105598
Publisher: Editions L'Harmattan
Pages: 212
Weight: 0.53
Height: 0.45 Width: 5.32 Depth: 8.47
Language: French
ISBN13: 9782343105598
Publisher: Editions L'Harmattan
Pages: 212
Weight: 0.53
Height: 0.45 Width: 5.32 Depth: 8.47
Language: French
LA RDC a connu deux élections générales au suffrage universel direct en 2006 et en 2011. Au cours de ces élections, les médias saisissent l'opportunité de mettre en scène les enjeux des élections, les candidats et leurs projets de société. La construction d'une image valorisante de soi est devenue une préoccupation majeure des présidentiables. L'auteur examine comment cette image s'élabore et comment elle construit des identités et exerce son influence.
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