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La Guerre des vins: l'affaire Mondavi - Mondialisation et terroirs: Mondialisation et terroirs
Paperback
Business GeneralGeneral Sociology
ISBN13: 9782100488698
Publisher: Dunod
Published: Feb 1 2005
Pages: 226
Weight: 0.70
Height: 0.48 Width: 6.02 Depth: 9.25
Language: French
Le vin de Mondavi, c'est du yaourt . Cette phrase a fait le tour du monde. La Macdonaldisation serait-elle en train de se propager dans un secteur du vin, de plus en plus mondialisé ? Ce livre raconte l'histoire de l'échec de l'implantation du producteur de vins californien Mondavi dans le village d'Aniane en Languedoc-Roussillon. Derrière le caractère gaulois de cette affaire, l'opposition entre vins industriels et vins du terroir devient l'illustration d'un affrontement plus global entre capitalisme à l'anglo-saxonne et corporatisme défensif à la française . Une analyse sans parti-pris sur nos complexes d'Astérix.
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