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La France dans le monde, Volume 3: Histoires de succès mondiaux
Paperback
Series: HR.Deba.PB.Asmp
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ISBN10: 2705689710
ISBN13: 9782705689711
Publisher: Hermann
Pages: 168
Weight: 0.47
Height: 0.38 Width: 5.50 Depth: 8.25
Language: French
ISBN13: 9782705689711
Publisher: Hermann
Pages: 168
Weight: 0.47
Height: 0.38 Width: 5.50 Depth: 8.25
Language: French
Un paradoxe saute aux yeux lorsqu'on observe la France dans l'économie mondiale. Malgré un contexte difficile, beaucoup d'entreprises françaises ont su bénéficier de la mondialisation pour s'imposer comme leaders mondiaux dans leur secteur. Comment expliquer ces succès, dans des activités très diverses ? Ce livre donne la parole à Pierre Gattaz (Radiall), Christophe de Margerie (Total), Bruno Lafont (Lafarge), Jean-Pierre Dehecq (Sanofi), Henri de Castries (Axa), Maurice Lévy (Publicis), Patrick Thomas (Hermès), Michel Pébereau sur les banques françaises, et enfin à deux Français reconnus dans le monde entier: le chef-cuisinier Alain Ducasse et le réalisateur Jean-Jacques Annaud. La synthèse de ces témoignages inédits révèle que, par-delà l'originalité de chaque parcours, il existe bien des similitudes dans ces dix saisissantes histoires de succès .
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