Berlin Ist Gelb: Das Corporate Design Der Berliner Verkehrsbetriebe: Entstehung Und Gegenwart

On everything from tickets to trains--BVG's corporate design, created by Erik Spiekermann and his team at MetaDesign after German reunification for Berlin's public transport company, has become an iconic fixture in the capital's cityscape over the last thirty years. With its unmistakable look and proven functionality, it demonstrates city marketing without showing Berlin's TV tower. It is now a classic of transportation design.

The authors recount the story of BVG's visual identity. Through engaging texts, carefully researched archival material, and interviews with key players, they trace its evolution, showing how great design can last for decades while staying relevant.

• Presents BVG's iconic design in a lavish volume
• Offers an enormous collection of images, interviews, and archival material--some never published before
• Will appeal to history buffs, Berlin lovers, train enthusiasts, and fans of typography and graphic design