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ISBN10: 3330056738
ISBN13: 9783330056732
Publisher: Editions Notre Savoir
Published: Nov 25 2024
Pages: 220
Weight: 0.72
Height: 0.50 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9783330056732
Publisher: Editions Notre Savoir
Published: Nov 25 2024
Pages: 220
Weight: 0.72
Height: 0.50 Width: 6.00 Depth: 9.00
Language: French
La collection présente les travaux de jeunes chercheurs - étudiants de l'Institut de journalisme de l'Université d'État du Belarus - Diana Volynets, Svetlana Galuzo, Anastasia Gizatullina, Natalia Danilevich, Elena Dovnar, Alexandra Eguneva, Karina Zhigarina, Meruert Koldasova, Anna Kurilenok, Nikolai Nikolaenko, Alexei Potapov, Maria Ryabova, Yuri Snitsky, Elizaveta Filonenko, Daria Cherkes, Martina Cherkovskaya, Anastasia Chernova, Evgenia Shitko, dont l'attention se porte sur divers aspects de la publicité et de la promotion médiatique des produits des principaux exportateurs bélarussiens sur les marchés de la Communauté des États indépendants, de l'Union européenne, de l'Asie et de l'Afrique. La pertinence de ce sujet s'explique par le fait que la création de conditions propices à la croissance des exportations de biens et de services est non seulement l'un des domaines les plus importants de l'activité économique extérieure pour la République du Belarus, mais aussi la principale priorité de l'économie bélarussienne, puisque les exportations représentent plus de la moitié du produit intérieur brut de la structure de l'économie. Cette étude collective décrit comment réussir à développer des marchés étrangers en utilisant les possibilités offertes par la publicité et les médias.
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