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Une étude sur la contribution de l'investissement social des entreprises
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ISBN10: 6209830757
ISBN13: 9786209830754
Publisher: Editions Notre Savoir
Published: Apr 14 2026
Pages: 132
Weight: 0.41
Height: 0.31 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786209830754
Publisher: Editions Notre Savoir
Published: Apr 14 2026
Pages: 132
Weight: 0.41
Height: 0.31 Width: 6.00 Depth: 9.00
Language: French
L'investissement social des entreprises désigne des projets qui ne relèvent pas de l'activité commerciale habituelle d'une entreprise. Il s'agit d'une approche axée sur le développement visant à améliorer la situation des communautés. Les avantages qu'elle apporte sont la réputation de l'organisation, car cette pratique renforce la réputation et l'image de l'entreprise, et, en fin de compte, le retour sur investissement. Dans les pays en développement comme l'Afrique du Sud, cette pratique est considérée comme fondamentale car elle apporte une transformation au bénéfice des plus démunis. Par ailleurs, les statistiques indiquent que 48 % des Sud-Africains achètent des produits et des services auprès d'une entreprise qui a redonné à la société ou qui a simplement une tradition d'aide aux communautés défavorisées. C'est une démonstration de leur citoyenneté d'entreprise.
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