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La Communication dans la Gestion des Réseaux Routiers: Stratégies, outils et méthodes pour une communication institutionnelle, opérationnelle, numériq
Paperback
Series: Gestion Des Réseaux Routiers
General ReferenceTransportation General
Publisher: Independently Published
Published: Jul 10 2026
Pages: 60
Weight: 0.27
Height: 0.16 Width: 6.00 Depth: 9.00
Language: French
Illustré par des études de cas, des modèles opérationnels, des tableaux de bord, des indicateurs de performance et des outils directement utilisables, cet ouvrage constitue un véritable guide pratique destiné aux professionnels des infrastructures routières.
Vous découvrirez notamment:
- Les principes d'une stratégie de communication performante
- La communication avec les usagers et les riverains
- Les dispositifs de communication de chantier
- La gestion des situations de crise
- La communication institutionnelle et partenariale
- Les outils numériques et l'intelligence artificielle
- Les réseaux sociaux au service de la gestion routière
- Les indicateurs et tableaux de bord de communication
- Les études de cas et retours d'expérience
- Les modèles de documents et check-lists opérationnelles
Il fait partie de la collection Gestion des Réseaux Routiers, composée de 10 tomes fondamentaux et 4 hors-série techniques, couvrant l'ensemble du cycle de vie des infrastructures routières.
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