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Comment les entreprises du classement Fortune 500 interagissent avec leurs parties prenantes sur Twitter
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ISBN10: 6208656605
ISBN13: 9786208656607
Publisher: Editions Notre Savoir
Published: Feb 19 2025
Pages: 140
Weight: 0.43
Height: 0.33 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208656607
Publisher: Editions Notre Savoir
Published: Feb 19 2025
Pages: 140
Weight: 0.43
Height: 0.33 Width: 6.00 Depth: 9.00
Language: French
Ce livre examine comment les entreprises du classement Fortune 500 utilisent Twitter au quotidien. Les chapitres comprennent une introduction expliquant l'importance de Twitter pour les entreprises en discutant de certaines des mésaventures les plus dommageables pour la réputation en 140 caractères et de certaines stratégies impressionnantes de gestion de crise exécutées au sein de la Twittersphère. Un examen complet est présenté en commençant par une discussion sur la communication médiatisée par ordinateur (CMC), l'interactivité, le bouche-à -oreille (WOM), la valence du message, et en terminant par une section différenciant les entreprises B2C (business-to-consumer) et les entreprises B2B (business-to-business). Enfin, la méthodologie, les opérationnalisations et la conception de la recherche sont présentées pour examiner l'interactivité des entreprises avec les utilisateurs, la valence des messages, la manière dont les entreprises B2B diffèrent des entreprises B2C et le temps que les utilisateurs peuvent attendre pour qu'une entreprise réponde à leur tweet.
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