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Cartographie du parcours client (CJM)
Paperback
Series: French Collection, Book 13
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Publisher: Independently Published
Published: May 13 2026
Pages: 286
Weight: 0.85
Height: 0.60 Width: 6.00 Depth: 9.00
Language: French
LISTE DES CHAPITRES:
Chapitre 1: Un aperçu général de la cartographie du parcours client
Chapitre 2: 101 questions et réponses
Chapitre 3: Glossaire de 300 termes
Chapitre 4: 100 Ã faire et 50 Ã ne pas faire
Chapitre 5: Le manuel de jeu CJM
Rédigé par Musab Qureshi, consultant du Royaume-Uni (www.musabconsulting.com); ce livre est un guide des meilleures pratiques en matière de cartographie du parcours client (CJM) destiné aux professionnels, consultants, étudiants et chefs d'entreprise qui souhaitent améliorer l'expérience client.
Chaque partie du livre donne une perspective et des connaissances qui garantissent au lecteur un immense bénéfice de chaque page de cette précieuse publication.
L'un des points forts de cette deuxième édition est The CJM Playbook, une boîte à outils pratique fournissant la méthodologie, les modèles, les livrables, les KPI et des conseils étape par étape pour appliquer le CJM dans des projets et des environnements commerciaux réels.
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