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2017 La présidentielle chamboule-tout: La communication politique au prisme du "dégagisme"
Paperback
Series: Communication Et Civilisation
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ISBN10: 2343149402
ISBN13: 9782343149400
Publisher: Editions L'Harmattan
Pages: 290
Weight: 0.72
Height: 0.61 Width: 5.32 Depth: 8.47
Language: French
ISBN13: 9782343149400
Publisher: Editions L'Harmattan
Pages: 290
Weight: 0.72
Height: 0.61 Width: 5.32 Depth: 8.47
Language: French
L'élection présidentielle française de 2017, avec son résultat jugé disruptif, est singulière. Emmanuel Macron est un candidat venu de nulle part, sans parti ni expérience électorale. Il a pourtant suivi une stratégie de communication politique révélant sa compréhension de l'épuisement des solutions politiques traditionnelles. Cette victoire est certes chamboule-tout, mais raisonnée elle n'est pas si inattendue que cela.
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