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The Franchise Era: Managing Media in the Digital Economy
Hardcover
Series: Traditions in American Cinema
Film StudiesGeneral SociologyFilm Guides & Reference
ISBN13: 9781474419222
Publisher: Edinburgh Univ Pr
Published: Apr 18 2019
Pages: 336
Weight: 1.45
Height: 0.90 Width: 6.20 Depth: 9.20
Language: English
As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms.
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