Sign-In
Cart
Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Fourth Edition)
Paperback
Environmental StudiesGeneral Political Science
Publisher Price: $54.95
ISBN13: 9781069168306
Publisher: Wren's Gate
Published: Mar 25 2025
Pages: 266
Weight: 1.37
Height: 0.72 Width: 7.50 Depth: 9.25
Language: English
Recommended by Time magazine, this ground-breaking book introduces community-based social marketing and illustrates how it can be used to foster sustainable behavior. Community-based social marketing is internationally recognized as the gold standard for delivering effective environmental programs and is utilized by thousands of organizations to promote sustainability. It has been used to foster a broad array of behaviors, including waste reduction, water and energy efficiency, modal transportation shifts, conservation, electrification, and many others. This book was written for those who design, implement, and evaluate programs to foster sustainable behavior.
- Why most environmental programs fail to change behavior,
- How to select the most important environmental behaviors to target,
- How to uncover why people don't adopt environmental behaviors and how, by utilizing knowledge from the behavioral sciences, you can encourage their adoption,
- How to pilot test programs to ensure that they work effectively before being broadly delivered,
- How to encourage an organization to utilize best practices in delivering environmental programs.
Also from
McKenzie-Mohr, Doug
Social Marketing to Protect the Environment: What Works
McKenzie-Mohr, Doug
Schultz, P. Wesley
Lee, Nancy R.
Paperback
Also in
Environmental Studies
Wildly Successful Farming: Sustainability and the New Agricultural Land Ethic
DeVore, Brian
Hardcover
The Darkness Manifesto: On Light Pollution, Night Ecology, and the Ancient Rhythms That Sustain Life
Eklöf, Johan
Hardcover
Grassroots Rising: A Call to Action on Climate, Farming, Food, and a Green New Deal
Cummins, Ronnie
Paperback
The Return of Collective Intelligence: Ancient Wisdom for a World Out of Balance
Dyer, Dery
Paperback
Something New Under the Sun: An Environmental History of the Twentieth-Century World
McNeill, J. R.
Paperback
Without Reservation: Awakening to Native American Spirituality and the Ways of Our Ancestors
Kritkausky, Randy
Paperback
Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge and the Teachings of Plants
Kimmerer, Robin Wall
Paperback
The Light Eaters: How the Unseen World of Plant Intelligence Offers a New Understanding of Life on Earth
Schlanger, Zoë
Paperback
Up on Cove Mountain: Adventure, Tragedy, and a Quest for Meaning on the Appalachian Trail
Swift, Earl
Hardcover
Entangled Life: How Fungi Make Our Worlds, Change Our Minds & Shape Our Futures
Sheldrake, Merlin
Paperback
The Traveler: One Man's Quest for Humanity from the South Seas to Revolutionary Paris
Wulf, Andrea
Hardcover
Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge and the Teachings of Plants
Kimmerer, Robin Wall
Hardcover
The Hidden Life of Trees: What They Feel, How They Communicate--Discoveries from a Secret World
Wohlleben, Peter
Hardcover
The Ghost of the Mountains: Unraveling the Secrets of the Snow Leopard
Suryawanshi, Kulbhushansingh
Hardcover
Our Wild Familiars: How Animals Are Adapting to Cities and Reshaping the Natural World
Werb, Dan
Hardcover
Here Comes the Sun: A Last Chance for the Climate and a Fresh Chance for Civilization
McKibben, Bill
Hardcover
The Earth Said Remember Me: How to Revive Our Memories and Restore the Planet
Mark, Jason Dove
Hardcover
Fires in the Night: The Earth Liberation Front, the Fbi, and a Secret History of Eco-Sabotage
Wolfe, Matthew
Hardcover
Where the Deer and the Antelope Play: The Pastoral Observations of One Ignorant American Who Likes to Walk Outside
Offerman, Nick
Paperback
The Summer of Death: The Great Heat Wave of 1936 and the Making of Modern-Day America
Williams, Geoff
Hardcover
We Will Be Jaguars (Reese's Book Club Pick): A Memoir of My People
Nenquimo, Nemonte
Anderson, Mitch
Paperback
Plastic Inc.: The Secret History and Shocking Future of Big Oil's Biggest Bet
Gardiner, Beth
Hardcover
Polar War: Submarines, Spies, and the Struggle for Power in a Melting Arctic
Rosen, Kenneth R.
Hardcover
The Problem with Plastic: How We Can Save Ourselves and Our Planet Before It's Too Late
Enck, Judith
Mahoney, Adam
Beyond Plastics
Hardcover
Where the Earth Meets the Sky: A Story of Penguins, People, and Place in Antarctica
Blight, Louise K.
Hardcover
The Worst Hard Time: The Untold Story of Those Who Survived the Great American Dust Bowl
Egan, Timothy
Paperback
The World Beneath Our Feet: The Hidden Life of Soil and Why It Matters to Us All
Ashwood, Frank
Hardcover
Romp!: A Journey Through the Natural History of Otters and Why They Matter
Island, Heide, PhD
Hardcover
Otherworldly America: Explore the Most Unique Natural Wonders of the United States
Guzman, Jake
Hardcover
Natural Habitats and Wildlife Gardening: Inviting Nature Into Your Backyard
McCoshum, Shaun
Paperback
Pests & Other Friends: Discover the True Nature of the Most Maligned Animals
Berryman, Halsey
Hardcover
Frostlines: A Journey Through Entangled Lives and Landscapes in a Warming Arctic
Shea, Neil
Hardcover
Nature's Best Hope: A New Approach to Conservation That Starts in Your Yard
Tallamy, Douglas W.
Hardcover
Torched: How a City Was Left to Burn, and the Olympic Rush to Rebuild L.A.
Vigliotti, Jonathan
Hardcover
Clearing the Air: A Hopeful Guide to Solving Climate Change in 50 Questions and Answers
Ritchie, Hannah
Hardcover
Brought to You by: How Corporations Warped the Truth, Conned the Public, and Broke Democracy
Westervelt, Amy
Hardcover
Compost After Reading: A Practical Manifesto for Purposeful Decomposition
Marketos, Cassandra
Paperback
Leave the Lights on: How Joyful Decisions Can Save Our Species
Dunn, Elizabeth
Zhao, Jiaying
Hardcover
5 Steps to a 5: AP Environmental Science 2027: Practice AP Tests + AP Content Review + Digital Exams
Mayer, Courtney
Paperback
How to Fall in Love with the Future: A Time Traveller's Guide to Changing the World
Hopkins, Rob
Hardcover
Wildlife Anatomy: The Curious Lives & Features of Wild Animals Around the World
Rothman, Julia
Paperback
Alaska Literary Field Guide: Art, Ecology, Poetry
Lord, Nancy
Grace Moler, Shaelene
Holleman, Marybeth
Paperback
Science Under Siege: How to Fight the Five Most Powerful Forces That Threaten Our World
Mann, Michael E.
Hotez, Peter J.
Hardcover
Trail of the Lost: The Relentless Search to Bring Home the Missing Hikers of the Pacific Crest Trail
Lankford, Andrea
Paperback
Bird Talk: Hilariously Accurate Ways to Identify Birds by the Sounds They Make
Rowland, Becca
Paperback
On Island Time: A Traveler's Atlas: Illustrated Adventures on and Around the Islands of Washington and British Columbia
O'Leary, Chandler
Paperback
Inconspicuous Consumption: The Environmental Impact You Don't Know You Have
Schlossberg, Tatiana
Paperback
Tigers Between Empires: The Improbable Return of Great Cats to the Forests of Russia and China
Slaght, Jonathan C.
Hardcover
A Field Guide to the Apocalypse: A Mostly Serious Guide to Surviving Our Wild Times
Aktipis, Athena
Paperback
Mother of God: An Extraordinary Journey Into the Uncharted Tributaries of the Western Amazon
Rosolie, Paul
Paperback
Progress: How One Idea Built Civilization and Now Threatens to Destroy It
McDonald, Samuel Miller
Hardcover
Night Magic: Adventures Among Glowworms, Moon Gardens, and Other Marvels of the Dark
Henion, Leigh Ann
Hardcover
Nature's Echo: Harnessing Ancient Feedback Loops to Heal a Changing Planet
Crowther, Thomas
Hardcover
AP Environmental Science Premium, 2027: Prep Book with 5 Practice Tests + Comprehensive Review + Online Practice
Thorpe, Gary S., M. S.
Paperback
Compassion in Crisis: Building Disaster-Resilient Communities
Loften, Kailea Rose
Weiner, Kate Rose
Paperback
Sea of Grass: The Conquest, Ruin, and Redemption of Nature on the American Prairie
Hage, Dave
Marcotty, Josephine
Hardcover
Here Comes the Sun: A Last Chance for the Climate and a Fresh Chance for Civilization
McKibben, Bill
Paperback
Seasonal Folktales: Myths, Magic & Folklore of the North, from Scotland to Scandinavia
Graham, Morvern
Hardcover
The New Beachcomber's Guide to the Pacific Northwest: Second Revised Edition
Sept, J. Duane
Paperback
Fresh Banana Leaves: Healing Indigenous Landscapes Through Indigenous Science
Hernandez, Jessica
Paperback
Pacific Northwest Medicinal Plants: Identify, Harvest, and Use 120 Wild Herbs for Health and Wellness
Kloos, Scott
Paperback
The Secret Life of a Cemetery: The Wild Nature and Enchanting Lore of Père-Lachaise
Gallot, Benoît
Paperback
Let's Become Fungal!: Mycelium Teachings and the Arts: Based on Conversations with Indigenous Wisdom Keepers, Artists, Curators, Feminists and Mycolog
Ostendorf-Rodríguez, Yasmine
Paperback
Pacific Northwest Foraging: 120 Wild and Flavorful Edibles from Alaska Blueberries to Wild Hazelnuts
Deur, Douglas
Paperback
The Call of the Honeyguide: What Science Tells Us about How to Live Well with the Rest of Life
Dunn, Rob
Hardcover
The Story of CO2 Is the Story of Everything: How Carbon Dioxide Made Our World
Brannen, Peter
Hardcover
The Ultimate Shell Seeker's Guide: Building a Better Beachcombing Strategy
Oliphant, Ashley
Paperback
The Secret World of Weather: How to Read Signs in Every Cloud, Breeze, Hill, Street, Plant, Animal, and Dewdrop
Gooley, Tristan
Paperback
Warden Force: The Worst of the Worst and Other True Game Warden Adventures: Episodes 101-114
Hodges, Terry
Paperback
Cadillac Desert: The American West and Its Disappearing Water, Revised Edition
Reisner, Marc
Paperback
Winter Tree Finder: Identifying Deciduous Trees of Eastern North America by Their Bark and Twigs
Watts, May Theilgaard
Paperback