Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Football Supporters and the Commercialisation of Football: Comparative Responses across Europe

Football Supporters and the Commercialisation of Football: Comparative Responses across Europe

Kennedy, Peter
Kennedy, David

Paperback

Series: Sport in the Global Society - Contemporary Perspectives

FootballGeneral Political SciencePoverty & Social Work

ISBN10: 1138058173
ISBN13: 9781138058170
Publisher: Routledge
Published: Oct 1 2017
Pages: 152
Weight: 0.60
Height: 0.40 Width: 6.80 Depth: 9.70
Language: English

As football clubs have become luxury investments, their decisions increasingly mirror those of any other business organisation. Football supporters have been encouraged to express their club loyalty by 'thinking business' - acting as consumers and generating money deemed necessary for their clubs to compete at the highest levels. In critical studies, supporters have been portrayed as passive or reluctant consumers who, imprisoned by enduring club loyalties, embody a fatalistic attitude to their own exploitation. As this book aims to show, however, such expressions of loyalty are far from hegemonic and often interface haphazardly with traditional ideas about what constitutes the 'loyal fan'. While there is little doubt that professional football is experiencing commodification, the reality is that football clubs are not simply businesses, nor can they ever aspire to be organisations driven solely by expanding or protecting economic value. Rather, clubs hover uncertainly between being businesses and community assets.

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