Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Focus Groups: Design, Method, and Practice

Focus Groups: Design, Method, and Practice

Faulkner, Sandra L.

Hardcover

Series: Qualitative Methods How-To Guides

General EducationGeneral Sociology

PREORDER - Expected ship date March 22, 2027

ISBN10: 1462566022
ISBN13: 9781462566020
Publisher: Guilford Publications
Published: Mar 22 2027
Pages: 161
Language: English

Bridging the gap between theory and practice in a warm, accessible manner, this book addresses the whats, whys, and how-tos of designing, conducting, analyzing, and presenting focus groups in research and community settings. Key topics include when to use a focus group (versus when not to); group modes; purposive, convenience, and snowball sampling strategies; homogenous versus diverse group composition; managing group dynamics; and recruitment, incentives, and scheduling. The text describes different types of probes and analytic approaches--such as thematic, content, conversational, and poetic analysis--along with ways to represent data, present quotes, and address data quality issues. Illustrated with annotated excerpts from real focus groups, the book highlights feminist, critical, and community-based participatory approaches, in addition to traditional approaches. Chapter objectives, tables and planning guides, and ethical reflection questions support learning.

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General Sociology

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