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Focus Groups: From structured interviews to collective conversations
Hardcover
General EducationTeaching Instruction
ISBN13: 9780415692267
Publisher: Routledge
Published: Feb 4 2013
Pages: 122
Weight: 0.75
Height: 0.60 Width: 6.30 Depth: 9.30
Language: English
Focus Groups: From Structured Interviews to Collective Conversations is a conceptual and practical introduction to focus group. As the title indicates, focus groups traditionally encompass a wide range of discursive practices. These span from formal structured interviews with particular people assembled around clearly delimited topics to less formal, open-ended conversations with large and small groups that can unfold in myriad and unpredictable ways. Additionally, focus groups can and have served many overlapping purposes--from the pedagogical, to the political, to the traditionally empirical. In this book, focus groups are systematically explored; not as an extension or elaboration of interview work alone, but as its own specific research method with its own particular affordances. This book comprehensively explores:
- The nature of focus groups
- Politic and activist uses of focus groups
- Practical ways to run a successful focus group
- Effective analysis of focus group data
- Contemporary threats to focus groups
Focus Groups: From Structured Interviews to Collective Conversations is essential reading for qualitative researchers at every level, particularly those involved in education, nursing, social work, anthropology, and sociology disciplines.
1 different editions
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