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Focus Groups in Social Research
Hardcover
Series: Introducing Qualitative Methods
ISBN13: 9780761957423
Publisher: Sage Publications Ltd
Published: Mar 8 2001
Pages: 120
Weight: 0.84
Height: 0.60 Width: 6.44 Depth: 9.38
Language: English
The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of virtual focus groups′.
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