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612-822-4611
Focus Group Practice

Focus Group Practice

Paperback

General Sociology

ISBN10: 0761966919
ISBN13: 9780761966913
Publisher: Sage Publications Ltd
Published: Feb 28 2004
Pages: 184
Weight: 0.72
Height: 0.41 Width: 6.74 Depth: 9.58
Language: English
Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.

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General Sociology