Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Focus Group Guidebook

The Focus Group Guidebook

Morgan, David L.

Paperback

Series: Focus Group Kit, Book 1

Medical ReferenceGeneral ReferenceGeneral Sociology

ISBN10: 0761908188
ISBN13: 9780761908180
Publisher: Sage Publications, Inc
Published: Jul 24 1997
Pages: 120
Weight: 0.51
Height: 0.30 Width: 7.48 Depth: 9.24
Language: English

Providing a general introduction to focus group research, The Focus Group Guidebook includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. Author David L. Morgan also extensively provides the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as manager or clients who will be using focus groups.

Also from

Morgan, David L.

View All

Also in

General Sociology

View All