Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Flower of Capitalism: South Korean Advertising at a Crossroads

Flower of Capitalism: South Korean Advertising at a Crossroads

Fedorenko, Olga

Hardcover

Series: Hawai'i Studies on Korea

AccountingBusiness GeneralAnthropology

ISBN10: 0824890345
ISBN13: 9780824890346
Publisher: Univ Of Hawaii Pr
Published: Jul 31 2022
Pages: 298
Weight: 1.23
Height: 1.00 Width: 6.10 Depth: 9.10
Language: English

An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs advertising in late-capitalist societies. The term flower of capitalism is a clichéd metaphor for advertising in South Korea, bringing resolutely positive connotations, which downplay the commercial purposes of advertising and give prominence to its potential for public service. Historically, South Korean advertising was tasked to promote virtue with its messages, while allocation of advertising expenditures among the mass media was monitored and regulated to curb advertisers' influence in the name of public interest. Though this ideal was often sacrificed to situational considerations, South Korean advertising had been remarkably accountable to public scrutiny and popular demands.

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