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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
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612-822-4611
The Fight for Ethical Fashion: The Origins and Interactions of the Clean Clothes Campaign

The Fight for Ethical Fashion: The Origins and Interactions of the Clean Clothes Campaign

Hardcover

Series: The Mobilization Social Movements, Protest, and Culture

Business GeneralGeneral Sociology

ISBN10: 1409458059
ISBN13: 9781409458050
Publisher: Routledge
Published: Sep 3 2014
Pages: 200
Weight: 1.02
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
Drawing on insights from qualitative fieldwork using a wide range of empirical sources, Philip Balsiger traces the emergence of the Clean Clothes Campaign back to the rise of 'consumer campaigns' and shows how tactics were adapted to market contexts in order to have retailers adopt and monitor codes of conduct. By comparing the interactions between campaigners and their corporate targets in Switzerland and France (two countries with a very different history of consumer mobilization for political issues), this ground-breaking book also reveals how one campaign can provoke contrasting reactions and forms of market change.

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General Sociology