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Fashioning China: Precarious Creativity and Women Designers in Shanzhai Culture
Paperback
Series: Digital Barricades
General Political ScienceSocial MovementsWomen's Studies
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ISBN10: 0745340709
ISBN13: 9780745340708
Publisher: Pluto Pr
Published: Feb 20 2020
Pages: 224
Weight: 0.70
Height: 0.70 Width: 5.30 Depth: 8.50
Language: English
ISBN13: 9780745340708
Publisher: Pluto Pr
Published: Feb 20 2020
Pages: 224
Weight: 0.70
Height: 0.70 Width: 5.30 Depth: 8.50
Language: English
'Shanzhai' from Cantonese slang, refers to the production of fake goods in China, which enjoy an anti-authoritarian-like dissemination across the global market. Starting with mobile phones, now fashion brands are subverted in this way, with many women at the helm of design and production. Fashioning China looks at the women designers simultaneously subverting and reinforcing the nationalist-developmentalist, masculinist and technocratic dream of brands that are 'Made in China'. Broadening the digital labour debate beyond typical masculine and techno-utopic readings, Sara Liao studies the precarious practices of women trying to create sustainable and creative lives, vividly illustrating a fashion culture that exists online as a significant part of the digital economy. Drawing on material from interviews, participant observation, archives, policy documents, films and advertisements, Liao takes a multi-disciplinary approach to the topic, charting out the politics of intellectual property rights, globalisation, technocracy, patriarchy and nationalism in a non-Western context.
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