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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Fans, Bloggers, and Gamers: Exploring Participatory Culture

Fans, Bloggers, and Gamers: Exploring Participatory Culture

Hardcover

General Sociology

ISBN10: 081474284X
ISBN13: 9780814742846
Publisher: New York Univ Pr
Published: Sep 1 2006
Pages: 279
Weight: 1.09
Height: 0.88 Width: 6.30 Depth: 8.98
Language: English

Brings together the highlights of a decade and a half of groundbreaking research into the cultural life of media consumers

Henry Jenkins's pioneering work in the early 1990s promoted the idea that fans are among the most active, creative, critically engaged, and socially connected consumers of popular culture and that they represent the vanguard of a new relationship with mass media. Though marginal and largely invisible to the general public at the time, today, media producers and advertisers, not to mention researchers and fans, take for granted the idea that the success of a media franchise depends on fan investments and participation.

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General Sociology