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The Facebook Effect for Lawyers: Advertising for the Digital Age
Hardcover
Business GeneralGeneral ComputersGeneral Law
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ISBN13: 9781599328928
Publisher: Advantage Books
Published: Apr 17 2018
Pages: 168
Weight: 1.60
Height: 1.18 Width: 6.06 Depth: 9.06
Language: English
In most law firms, advertising dollars are squandered on antiquated technologies that are unable to reach the right clients at the right times with speed or precision. Not only is the ROI on print, billboard, and TV advertising dreadfully low, it's also painfully slow--the equivalent of setting bait and trying to fish in a lake that's already been cleared. But, under the professional guidance of Jacob Malherbe, law firms across the country are learning how to generate content banks of potential clients using Facebook, a far-less time-consuming and more expansive platform than other means of advertising.
This book is a step-by-step guide on how to launch Facebook pages, create ads, target them to reach the right people, and then how to convert their responses into client contracts so you can help improve the lives of claimants who need your help, all while improving your firm's bottom line.
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