Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Exploring the Rise of Fandom in Contemporary Consumer Culture

Exploring the Rise of Fandom in Contemporary Consumer Culture

Lu Wang, Cheng

Hardcover

AccountingInvesting & FinanceAnthropology

Publisher Price: $225.00

ISBN10: 152253220X
ISBN13: 9781522532200
Publisher: Igi Global Scientific Publishing
Published: Oct 31 2017
Pages: 305
Weight: 2.30
Height: 0.75 Width: 8.50 Depth: 11.00
Language: English
Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment.

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