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Explorations in Consumer Culture Theory
Hardcover
Series: Routledge Interpretive Marketing Research
MarketingGifts & Stationery GeneralTechnology & Engineering
ISBN13: 9780415776400
Publisher: Routledge
Published: Feb 1 2009
Pages: 224
Weight: 1.14
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
This book elaborates on the interdisciplinary field of consumer culture theory; recognizing the dynamics of accommodation and resistance that characterize the individual's relationship with the market.
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