Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Experiencing Digital Discourses: Multimodality, Engagement, Activism

Experiencing Digital Discourses: Multimodality, Engagement, Activism

Vásquez, Camilla
Chovanec, Jan

Paperback

General ReferenceLinguisticsGeneral Sociology

Currently unavailable to order

ISBN10: 3031774620
ISBN13: 9783031774621
Publisher: Palgrave MacMillan
Published: May 15 2026
Pages: 327
Language: English

This edited book addresses current trends in digital discourse analysis. The central theme of the volume is the notion of 'digital experiences'; in other words, how users rely on mediating technologies both to communicate and bond with others, and to organize themselves for joint action. The chapters are grouped into three overarching themes: user engagement, multimodal communication, and online activism. Topics covered include memetic and multimodal humor on the internet, sticker use on WeChat, language ideology debates on YouTube, covert communication in QAnon forums, COVID narratives on Korean vlogs, and political activism on Twitter, among others. The book will be of interest to scholars in the broadly defined field of digital discourse analysis. It will be relevant to linguists, social media researchers, communication scholars, and media and cultural studies specialists.

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