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Ethnographic Thinking: From Method to Mindset
Paperback
Business GeneralManagementAnthropology
ISBN13: 9781032463094
Publisher: Routledge
Published: Apr 12 2024
Pages: 136
Weight: 0.48
Height: 0.34 Width: 6.00 Depth: 9.00
Language: English
This second edition of Ethnographic Thinking: From Method to Mindset serves as a primer for practitioners who want to apply ethnography to real-world challenges and commercial ventures. Building on the first edition, each chapter now includes a section focusing on practical advice to help readers activate key insights in their work.
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