Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Energized Cybersecurity Culture: A Marketing Approach to Build Excitement and Increase Participation in Your Security Awareness Program

Energized Cybersecurity Culture: A Marketing Approach to Build Excitement and Increase Participation in Your Security Awareness Program

Perkola, Bryan

Paperback

Computer Security

ISBN13: 9798994148204
Publisher: Bray Publishing
Published: Jan 26 2026
Pages: 272
Weight: 0.63
Height: 0.57 Width: 5.25 Depth: 8.00
Language: English
Discover a new approach to developing a highly engaging and effective cybersecurity awareness program.

Energized Cybersecurity Culture explores the development of a cybersecurity awareness training program from a marketing perspective. The human element is often an overlooked component in the organization's security stack, but with the proper motivation and training, it can significantly impact the organization's defenses. Learn how incorporating marketing techniques can build excitement for the security awareness training program, thereby improving employee participation and strengthening the overall cybersecurity culture. Explore methods for developing an engaging training program that stimulates and challenges employees to advance their skills. Conceive promotional campaigns that encourage employees to be actively involved in protecting the organization's digital assets. Develop meaningful metrics to analyze employee performance and the organization's overall adoption of its cybersecurity culture. This book addresses many topics to promote, develop, and optimize the organization's cybersecurity culture by encouraging strong participation in the security awareness training program.

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