Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Exploring the Dynamics of Consumerism in Developing Nations

Exploring the Dynamics of Consumerism in Developing Nations

Gbadamosi, Ayantunji

Paperback

EconomicsInvesting & FinanceGeneral Sociology

Publisher Price: $170.00

ISBN10: 1522586431
ISBN13: 9781522586432
Publisher: Business Science Reference
Published: Jan 11 2019
Pages: 460
Weight: 2.33
Height: 0.93 Width: 8.50 Depth: 11.00
Language: English
As developing nations consume more goods, their relevance in the global marketplace increases. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.

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