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Explorations in Consumer Culture Theory

Explorations in Consumer Culture Theory

Hardcover

Series: Routledge Interpretive Marketing Research

MarketingGifts & Stationery GeneralTechnology & Engineering

ISBN10: 0415776406
ISBN13: 9780415776400
Publisher: Routledge
Published: Feb 1 2009
Pages: 224
Weight: 1.14
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English

The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed - in either theoretical or empirical perspective - by the discipline's favoured approaches. The lived experience of consumption in cultural and historical context, rendered in a fashion that is both intellectually insightful and authentically evocative, and that recognizes the dynamics of accommodation and resistance that characterize the individual's relationship with the market, is the central interpretive thrust of an emerging interdisciplinary field inquiry broadly labelled consumer culture theory.

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Gifts & Stationery General