Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Explaining Research: How to Reach Key Audiences to Advance Your Work

Explaining Research: How to Reach Key Audiences to Advance Your Work

Meredith, Dennis

Paperback

General Science

ISBN10: 0199732051
ISBN13: 9780199732050
Publisher: Oxford University Press
Published: Feb 25 2010
Pages: 376
Weight: 1.15
Height: 0.80 Width: 6.10 Depth: 9.10
Language: English
Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and public information officers.

As the information age places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation.

This authoritative guide shows how to:

BL Develop a strategy of synergy that makes research communication efficient and effective BL Give compelling talks BL Build a professional Web site BL Create quality posters, photos, animations, videos, e-newsletters, blogs, podcasts, and Webinars BL Write popular articles and books BL Persuade donors, administrators and other key funding decision-makers BL Produce news releases that attract media coverage BL Give clear media interviews BL Serve as a public educator in schools and science centers

Visit www.explainingresearch.com to learn more about the book and additional resources.

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