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612-822-4611
The Expediency of Culture: Uses of Culture in the Global Era

The Expediency of Culture: Uses of Culture in the Global Era

Hardcover

Series: Post-Contemporary Interventions

Anthropology

Currently unavailable to order

ISBN10: 0822331802
ISBN13: 9780822331803
Publisher: Duke University Press
Published: Jan 23 2004
Pages: 480
Weight: 1.70
Height: 1.20 Width: 6.10 Depth: 9.30
Language: English
The Expediency of Culture is a pioneering theorization of the changing role of culture in an increasingly globalized world. George Yúdice explores critically how groups ranging from indigenous activists to nation-states to nongovernmental organizations have all come to see culture as a valuable resource to be invested in, contested, and used for varied sociopolitical and economic ends. Through a dazzling series of illustrative studies, Yúdice challenges the Gramscian notion of cultural struggle for hegemony and instead develops an understanding of culture where cultural agency at every level is negotiated within globalized contexts dominated by the active management and administration of culture. He describes a world where high culture (such as the Guggenheim Museum in Bilbao, Spain) is a mode of urban development, rituals and everyday aesthetic practices are mobilized to promote tourism and the heritage industries, and mass culture industries comprise significant portions of a number of countries' gross national products.

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Anthropology