Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Even when you're wrong, you're right: The history of Hyundai and Kia

Even when you're wrong, you're right: The history of Hyundai and Kia

Gramscianpau, Adrian

Paperback

Business GeneralTransportation General

ISBN13: 9798191560182
Publisher: Independently Published
Published: Aug 10 2026
Pages: 172
Weight: 0.52
Height: 0.37 Width: 6.00 Depth: 9.00
Language: English
From bicycle parts and war-torn Korea to electric vehicles, luxury cars, and global automotive dominance, From Underdogs to Global Giants tells the remarkable story of Hyundai and Kia.
This is the story of two companies that began on very different paths, survived quality disasters, financial collapse, public ridicule, recalls, and fierce global competition-and emerged as two of the most influential automakers in the world.

Along the way, Hyundai and Kia learned from Ford, Mazda, Mitsubishi, Toyota, BMW, Audi, Bentley, and other industry leaders, recruited world-class engineers and designers, transformed their reputations in America, created vehicles such as the Pony, Excel, Sportage, Stinger, Telluride, Ioniq 5, and EV6, and launched Genesis as Korea's first true global luxury automobile brand.

More than a history of cars, this is a story of ambition, failure, reinvention, and one of the most dramatic industrial transformations of the modern era.

Also in

Transportation General

View All