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Evaluating Public Communication: Exploring New Models, Standards, and Best Practice
Hardcover
MarketingGeneral ReferenceGeneral Sociology
ISBN13: 9781138228573
Publisher: Routledge
Published: Sep 6 2017
Pages: 392
Weight: 1.66
Height: 0.94 Width: 6.14 Depth: 9.21
Language: English
Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.
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