Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Ethnography and the Corporate Encounter: Reflections on Research in and of Corporations

Ethnography and the Corporate Encounter: Reflections on Research in and of Corporations

Cefkin, Melissa

Hardcover

Series: Studies in Public and Applied Anthropology, Book 5

Business GeneralGeneral ReferenceAnthropology

ISBN10: 1845455983
ISBN13: 9781845455989
Publisher: Berghahn Books
Published: Jul 1 2009
Pages: 262
Weight: 1.20
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English

Businesses and other organizations are increasingly hiring anthropologists and other ethnographically-oriented social scientists as employees, consultants, and advisors. The nature of such work, as described in this volume, raises crucial questions about potential implications to disciplines of critical inquiry such as anthropology. In addressing these issues, the contributors explore how researchers encounter and engage sites of organizational practice in such roles as suppliers of consumer-insight for product design or marketing, or as advisors on work design or business and organizational strategies. The volume contributes to the emerging canon of corporate ethnography, appealing to practitioners who wish to advance their understanding of the practice of corporate ethnography and providing rich material to those interested in new applications of ethnographic work and the ongoing rethinking of the nature of ethnographic praxis.

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