Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Essentials of Patents

Essentials of Patents

Gibbs, Andy
DeMatteis, Bob

Paperback

Series: Essentials, Book 22

General Law

Publisher Price: $42.50

ISBN10: 0471250503
ISBN13: 9780471250500
Publisher: John Wiley & Sons
Published: Dec 23 2002
Pages: 288
Weight: 0.86
Height: 0.77 Width: 6.58 Depth: 8.58
Language: English
While there are many books on how to patent and patent law, Essentials of Patents delivers practical advice on how to leverage patents as a powerful competitive corporate tool.

This is not your ordinary patent book. It's emphasis is directed to patent management with the express emphasis of increasing shareholder value, and it's audience, each with its own chapter, includes the CEO / ICO, CFO, CTO, and cross functional managers of HR, Engineering, Manufacturing and IT. Essentials of Patents is arguably one of the first works on intellectual property that drives home the importance of patent creation, protection and exploitation throughout the enterprise.

Gibbs and DeMatteis show how patents can enhance competitive intelligence, product development cost reduction, product line expansion, and revenue streams, making this guide a must-have for the savvy manager.

In it, the authors introduce a new management methodology: Patent Quality Management, or PQM. With public company market values more than 90% attributable to the value of intangible assets and patents, the time has come for all corporate managers, not just R&D and legal counsel, to master intellectual property management in this competitive global market (and shareholders are demanding it).

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