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Entrepreneur's Guide To Patents, copyrights, trademarks, trade secrets & licensing.
Paperback
ISBN13: 9780425194096
Publisher: Penguin Publishing Group
Published: Aug 3 2004
Pages: 336
Weight: 0.81
Height: 0.88 Width: 6.46 Depth: 9.02
Language: English
protected-but are often overlooked
Protecting your intellectual property on the Internet
What are your ideas and the rights to them really worth?
Why trade secrets are a powerful and under-utilized protection
Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
How even smart, savvy AOL lost exclusive trademarks, including YOU'VE GOT MAIL!
The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a
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